PEPSI ADVERTISING CAMPAIGN

Ad Campaign / Plans Book / Presentation

Be The Inspiration

Be The Inspiration" is an award-winning ad campaign for Pepsi Cola. The group project consisted of a print campaign, social media branding, television commercial, plans book and final presentation. In my role as Assistant Creative Director, I worked with Creative Director, Kim Fuller, to develop the campaign concept, graphic design, and brand integration of the campaign. Our challenge was to develop an integrated marketing campaign that increased brand awareness and preference among our target audience. Steering away from Pepsi's notable celebrity endorsements, our strategy was to recapture the attention of consumers by positioning Pepsi as a brand with positive impact. "Be The Inspiration" is an exciting and innovative campaign that fuses Pepsi with an optimistic message. It coincides with Pepsi's current global campaign by encouraging consumers to join the "Live For Now"  movement through a series of inspirational stories.

Plans Book and Presentation

The second part of the integrated ad campaign consisted of a Plans Book and Final Presentation. I collaborated with the Creative Director to create a cohesive look between both the plans book and final presentation. For the final presentation I created slides that told the story of our campaign in a visually interesting and playful way in order to appeal to young adults.