EXPERIENCE OKLAHOMA
Icon Set / Print / Digital
Experience Oklahoma
Experience Oklahoma is a branding solution for Oklahoma tourism. It is meant to showcase the state’s rich culture and opportunities for adventure. Experience Oklahoma is broken down into four trip types: historic, outdoor, adventure, and contemporary. It allows the tourist to create a trip personalized to their specific interest. Each trip type consists of a system of icons that separates the type into further categories for an intuitive and tailored experience.
Icon Set Design
The print component of Experience Oklahoma consisted of two sets of cards: Activity Cards and Fun Fact Cards. Both sets of cards are promotional pieces meant to increase tourism. The Activity cards showcase the four main trip types and their top attractions. The Fun Fact Cards are a quick and entertaining way to educate people on Oklahoma's history.
App and Web Design
The final extension of the Experience Oklahoma tourism is the app and web design. They increase the tourist experience with the brand by providing access to more information. It allows the user to record and navigate their vacation.
